President, The Lux Group, Inc.
When one needs to move millions of workers each day through a complex system of underground tunnels and train stations, information management, signage, and practical design are essential to prevent chaos and confusion. The well-known map of the London Underground transport system is an iconic touch point in brilliant, usable design. Regardless of language, level of experience, or familiarity with public transport, millions upon millions of users of the London underground can instantly understand and follow the maps, getting where they need to go even if they are relatively unfamiliar with the city and outlying suburbs.
When Microsoft asked Lux to design a poster for the Office System Developer's Conference 2008...one that had 7 different tracks variously intersecting 82 different course modules, well we borrowed an old time-honored model from the London Underground:
Microsoft Office System Developer's Conference 2008 Tube Map
