By Jayson Jarmon, CEO, LuxWorldwide.com
When you operate your own company, you are frequently asked to describe your goods and services in a pitch that lasts no longer than 30 seconds - this is the so-called "Elevator Speech." The Elevator Speech is so designated because, presumably, the length of the speech is tied directly to the amount of time it takes you and the listener to get where you're going in an elevator. It also presumes that you will have the listener's sole, en rapt attention for that period, so it better be good.
I have, on at least on occasion, actually been asked to deliver the elevator speech on an elevator.
As Shakespeare said (or, rather ironically, Polonius): "Brevity is the soul of wit," so here it goes, avoiding the tediousness and outward flourishes. Set your stopwatch, and ....
DING!
Lux Worldwide is an integrated services company that develops, designs and maintains websites; designs for print; develops identity materials for companies; installs and manages intranets; develops software applications and databases; creates and edits written content. Our clients include Microsoft, AOL, Boeing, Safeco, Pemco, World Vision, and many, many others. Our chief value proposition is that we integrate all of these services, wedding the creative and the technical. Here's my card. Oh, it looks like we're here!
DING!
Time it yourself. This is my floor so I've got to get off. Cheers!
