IKEA Comes To Lux

By Jayson Jarmon, President and CEO, Lux Worldwide

IKEA-inspired chaos in the alley – please send Starbucks!

There is a great commotion this morning in Post Alley beneath the lofty Lux Towers: video production companies with caterers, klieg lights, gaffers, grips, and gawkers – the whole nine yards – are filming a commercial for IKEA. Actors are coming and going, cars and packages are strewn about the street; a whole comic uproar is taking place. It’s becoming increasingly obvious that the production has come between ourselves and our Starbucks, and that there seems to be no immediate resolution to affairs cinématographique … one begins to feel trapped. So this blog stands as an interactive SOS – if anyone out there is reading this, please send coffee.

Jayson