By Loren Skaggs, Vice President, Marketing and Business Development, Lux Worldwide
I’d like to give a shout out to our IT Director, Rich Olson, who, in his apparently ample spare time, manages his own product line, particularly the popular anti-spam product SpamButcher.
Rich has just released a new product, and it looks like a winner: Blacklist Patrol. This product is designed for one very narrow, but very important purpose – it is designed to prevent you from ending up on an anti-spam blacklist.
If you’ve never had your domain blacklisted, then you may not realize the value of this product, but trust me – it could save you a lot of grief.
Here’s what happens: Many companies find their email servers listed on anti-spam blacklists even though they would never intentionally send spam. As a result, mail they send may never make it to the intended recipient. Often the problem is that either their server or one or more of their desktop systems has been compromised by spammers, and actually is sending spam.
Blacklist Patrol helps to address this problem by monitoring major blacklists to see if the your server is listed. Once the you discover that you have a problem, you can take action to get yourself removed from the blacklist.
Like I said, the solution is very narrowly targeted, but then, in my experience, the best solutions usually are.
Good luck with Blacklist Patrol, Rich!
Loren
Wednesday, September 12, 2007
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